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Posted on 23rd Dec 2011 by admin under Business
With the New Year approaching, many companies use the new start as a wonderful chance to re-think their marketing campaign and also consider a new strategy to try and increase their online presence and also gain much more conversions.
2012 looks set to be the year of mobile, with building mobile friendly websites and also mobile applications expected to be a little more important than ever before to firms. As well as making web sites optimised to use on mobile devices, mobile SEO will probably be used by more and more online marketing specialists. Even though you’ll be thinking about mobile SEO, standard search engine optimisation also needs to not be forgotten. The latest research from Ofcom has revealed that businesses in the United Kingdom are actually spending more on their online marketing than almost every other marketing technique, except for television, and SEO and pay per click constitute 61% of that online spend so that you must be aware that if you are not using SEO, your competitors probably is! Social media is also one of the key online marketing systems for next year. With eight hundred million active users on Facebook and also tens of millions more using sites such as LinkedIn, Foursquare, Twitter and Google+, you’re able to reach a huge crowd utilising social media properly. These web sites also keep lots of data on their users, so marketers from your social media agency will be able to connect directly with their target market. Even so, it’s not just social media and your SEO you ought to be thinking about – you should also know about your online PR. As well as building awareness of your brand and increasing trust in your company, press releases published online rank well in search engines so there are lots of benefits to using the services of an online PR agency along with an SEO company, or even better yet a full service digital marketing agency offering all of the services you might need. |
